An SEO agency built around revenue, not rankings.
Adam SEO was founded in 2011 in Kuala Lumpur. Since then we have worked with Malaysian SMEs, regional enterprise clients, and e-commerce operators to ship SEO work that is measured against business outcomes — not keyword positions.
The story
When founder Adam Yong started SEO work in 2005, Google was still mostly about blue links and keyword density. By the time he founded Adam SEO in 2011, Panda had arrived and the industry was beginning its long shift from tactics to actual quality. The agency has stayed close to the frontier through every algorithm change — Penguin, Hummingbird, RankBrain, BERT, Helpful Content, the AI-search expansion of 2024 — and kept its methodology honest.
The 4-Stage / 9-Step Framework that powers every Adam SEO engagement was formalised after repeated client work showed the same pattern: SEO alone does not convert organic traffic into revenue. You need Conversion Rate Optimization integrated from day one, not bolted on after the fact. The framework was designed around that integration.
Since September 2025, the framework includes AEO / GEO (Answer Engine Optimization and Generative Engine Optimization) as a core deliverable in every tier — not a premium upcharge. AI search is where attention is going; our clients' entity profiles are ready for it.
Today Adam SEO serves around 40 clients across Malaysia, Singapore, and regional Southeast Asia from a Mont Kiara Kuala Lumpur HQ. We have been recognised among Malaysia's top 10 SEO agencies in both 2025 and 2026, and our documented client work includes multiple 200%+ revenue-growth case studies.
The team
Named consultants. Direct access. No anonymous "account managers."
Adam Yong
Founder & Lead SEO Consultant
Adam Yong founded Adam SEO in 2011 after six years in the trenches of SEO work that began in 2005. He has navigated every major Google algorithm update — from Panda and Penguin to Helpful Content and the 2024 AI-search shift — and built the 4-Stage / 9-Step SEO Framework that Adam SEO uses today. His focus is on revenue-aligned SEO: ranking clients for the searches that pay, not the ones that look good in reports. On Elite-tier engagements Adam delivers the monthly strategy call personally.
Mat
SEO Specialist
Mat is Adam SEO's SEO Specialist and the day-to-day owner of most client engagements on the Standard and Premium tiers. He runs the keyword research, on-page optimisation, content briefs, and reporting cadence for the portfolio — and is the person most clients speak with weekly.
Cindy
Design Specialist
Cindy leads design across Adam SEO's client deliverables — landing page CRO, product page redesigns, and the visual execution of our SEO-ready web design service. Her work connects the SEO strategy to the conversion rate the client actually cares about.
The numbers behind the methodology
Since 2011 we have refined the 4-Stage / 9-Step Framework across enough engagements to know what works, what doesn't, and how to call the latter without ceremony.
15+
Years in market
283%
Avg revenue growth
40+
Clients served
5.0
Client rating
Ready to work with us?
Free discovery audit. Response within 1 business day.